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The idea for Stressé


WHY:

The idea for Stressé was born in the MRI machine; I was undergoing a two-hour-long brain scan. I was instructed over the speaker to minimize swallowing as any movement could compromise the accuracy of the test, for the first time in my life, I felt the panic that comes with an anxiety attack. I was trying to remember the tools I had learned in therapy, but could barely remember them. All I could think about was how much I wished I had a list of the ways to self-soothe (and how much I wanted to get out of that MRI machine).

Let’s back up a bit; on the morning of August 8th, 2022, I passed out while folding laundry. That night I was in the ER, little did I know that this this would stretch to being transferred to the Mayo Clinic and into a long eight weeks of hospital visits, numerous tests, and residing in a hotel room in Minnesota.

Diagnosis: When I received the news that I had a hole in my heart, I was devastated. I felt as if my identity (professional and personal) was shattered. 

 

GOING: 

I created this brand for those of us who are going through it.

Pull on a cozy sweatshirt as you head into chemo with a message on your sleeve reminding you of who you’re doing this for.

Glance at your sleeve next time you pick up your teen from school and as they slam the door with attitude, you remember how you DON'T want to respond.

As you push your cart down the aisle of Whole Foods and start to feel waves of anxiety; the lights are bright, it's loud, and you feel rushed....glance down at your sleeve and read 5 ways you can calm your nervous system & check back in with you.

I want STRESSÉ to go with you....you’re not alone.

 

3 BIG MILESTONES:

  1. Dropping: Keep an eye open for our 2nd drop- EVER. We are honing in on a whole new style (think lightning bolt, Levi jackets, and woven patches).
  2. Blog: but can we call it a Journal (blog makes me feel like it's the early 2000s)? Twice a month, we will reach out with things we learned in therapy, highlighting women who are going through it, and ways we are healing past wounds.
3. Podcast: I have been wanting to start a podcast for a long time I would be so honored if you would welcome in the launch of the "STRESSÉ Conversations" in 2024